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A strongly named assembly is one that has a unique digital signature attached to it. Strongly named assemblies are much more secure than assemblies that do not have strong names, for the following reasons: A strong name uniquely identifies an assembly. No one else can create an assembly with the same strong name, so the user can be sure that the assembly came from the claimed source. The contents of an assembly with a strong name cannot be altered without the security components of the CLR catching the modification.

For years, retailers have argued that having regularly advertised, deeply discounted prices brings price-oriented customers into their stores but that, over time, these customers convert to regular, pro table customers. Research done by the Retail Strategy Center Inc. based in Greenville, South Carolina, shows that this widely held belief is a myth= . A handful of these customers do convert into good regular customers, but the majority actually defect within twelve months of their rst shopping visit. I have yet to nd a retailer anywhere in the world whose investment in this type of shopper has yielded an attractive return on investment.

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A weakly named assembly is one that is not strongly named. Since a weakly named assembly does not have a digital signature, it is inherently insecure. Because a chain is only as strong as its weakest link, by default, strongly named assemblies can only access other strongly named assemblies. (There s also a way to allow partially trusted callers, but I won t be covering that topic.) The programmer does not produce the strong name. The compiler produces it by taking information about the assembly and hashing it to create a unique digital signature that it attaches to the assembly. The pieces of information it uses in the hash process are the following: The sequence of bytes composing the assembly The simple name The version number The culture information The public/private key pair

Note There is some diversity in the nomenclature surrounding strong names. What I m calling strongly named is often referred to as strong-named. What I m calling weakly named is sometimes referred to as not strong-named or assembly with a simple name.

ost companies are set up for customer acquisition. Few are set up for customer retention. Yet, as you can tell from reading this book, retention is almost always more pro table than acquisition. Most companies lose money on the rst sale to a customer. The pro ts they make are derived from the second and subsequent sales. Does that mean that companies can ignore acquisition No. It means that acquisition should be conducted with long-term retention in mind. Frederick Reichheld, in his book The Loyalty Effect, which I cannot praise too highly, points out that the method a company uses to acquire customers often determines whether the company will be successful in the long run. Deep discounts, for example, do not create loyalty. They cheapen the image of the brand, cost you valuable margin, and focus

public Matrix WorldMatrix { get { return worldMatrix; } set { worldMatrix = value; position = new Vector3(value.M41, value.M42, value.M43); } } The getter method allows the main program to read the worldMatrix property. The setter method receives the new worldMatrix from the main program in the value variable. This variable is stored in the worldMatrix variable, and the position is extracted from it. This concludes the DrawableModel class. You have defined a class, which can store a model together with its worldMatrix. The model can be drawn using the current worldMatrix. The main program can update the worldMatrix.

To strongly name an assembly using Visual Studio 2010, you must have a copy of the public/private key pair file. If you don t have a key file, you can have Visual Studio generate one for you. You can then do the following: 1. 2. 3. Open the properties of the project. Select the Signing tab. Select the Sign the Assembly check box, and enter the location of the key file or create a new one.

When you compile the code, the compiler will produce a strongly named assembly. Figure 10-17 illustrates the inputs and output of the compiler.

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